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Home Selling

Shit I Wish Sellers Knew (But No One Tells Them)

Let’s rip the Band-Aid off:Selling a home in 2025 is not the same as selling a home in 2021.The 2020-2021 market is gone. It's over, it's moved on. And it’s not coming back with a dozen offers that are $100K over asking, and a buyer willing to give naming rights to their firstborn just to win the deal. Today’s Portland real estate market is a different beast. And if you want to actually sell your...

Is It a Good Time to Buy or Sell? Well…Define “Good”

Because Apparently “Stable” Is No Longer a Thing Let’s not sugarcoat it — the world’s a goddamn circus right now.We’ve got bombs dropping overseas, immigration protests filling the streets, and the Fed once again looking at everyone like Bill Lumbergh from Office Space like, “Yeah… we’re gonna go ahead and do absolutely nothing.” Meanwhile, you’re out here wondering if now...

Sunshine, Showings, and Stubborn Sellers

I love this time of year, the days are long, I can finally see blue skies beyond the clouds, the grill gets a workout, and the beers are cold. It's also when the Portland real estate market finally shakes off its rainy season hangover and gets moving. Historically, summer is one of the busiest seasons for Portland home buyers and sellers — and 2025 is shaping up to be no different… except when it...

Why Your Zestimate is a Joke (And Other Things Zillow Won’t Tell You)

Let’s just say it: Zestimates are garbage, or at best, educated guesses made by an algorithm that’s never been inside your home. They’re like looking up your symptoms on WebMD and deciding you’ve got 48 hours to live. Entertaining? Maybe. Accurate? Not so much.  You’ve probably looked up your home on Zillow at some point and either felt rich as hell or wildly insulted. Either way, you...

Spring Cleaning or Spring Selling? Why Decluttering is Just an Excuse to Move

Springtime in Portland, OR... the season of renewal, fresh starts, and the annual tradition of pretending you’re going to declutter your house instead of just buying a new one. Let’s be honest: you don’t need a Pinterest-perfect, minimalist living room. You need an escape from that questionable design choice you made five years ago when you were trying to find new things to do during the...

Love at First Sight: How to Make Buyers Fall for Your Home Instantly

You ever walk into a house and immediately think, "Nope, this place is cursed?" Yeah, buyers do that too. And if you don’t want your home to be the one they run from like it’s haunted, you have to put in some effort. Selling a house isn’t just about slapping a “For Sale” sign in the yard and hoping for the best. You've got to seduce these buyers. Make them want your house. Make them walk in...